The Internet constitutes the largest resource supporting freedom of information today for the user community in general and for users with disabilities in particular. For that reason we place emphasis on maintaining equal service to people with disabilities who use information displayed on our website and on improving their browsing experience.

We seek to ensure that our digital services will be accessible to people with disabilities, and accordingly we have invested in the website’s ease of use for people with disabilities, to the full extent possible, in the belief that every person deserves the right to a life of equality, respect, comfort, and independence. has already made significant enhancements to the online shopping experience, and it continues to do so.

Using the Equal Web Website Accessibility Tool

This website employs the Nagich By Click accessibility software and is connected through a special accessibility server. The software complies with Israeli standard SI 5568 at AA level. The software is subject to the manufacturer’s Terms of Use. The website owners and/or agents bear the responsibility for the usage and implementation on the website, including the content displayed on the website under the Terms of Use of the Software.

How Does the Website’s Accessibility Work?

The website features an accessibility menu. A click on the menu makes accessibility buttons available. After selecting a menu item, the user should wait for the page to be loaded.

What are the Menu Items?

  • Option for keyboard-based navigation
  • Adaptation of the website for NVDA assistive technology
  • Enlargement of the font on the website to 4 levels of magnification
  • Immobilization of moving elements, and stoppage of blinking
  • Altered color contrast against dark background
  • Altered color contrast against light background
  • Adaptation for color-blind users
  • Change of font for better readability
  • Enlarged cursor, and change of color to black or white
  • Enlargement of display to ~200%
  • Emphasizing links on the website
  • Emphasizing headings on the website
  • Presentation of alt text to graphics
  • Declaration of accessibility
  • Sending of accessibility feedback


While we strive to make as accessible as possible, our pages may not always pass online testing or validation tools or are not suitable for any available accessibility solution. We will address any such issues as they arise in a timely manner.

We are continuing the effort to improve the website’s accessibility to the full extent possible, guided by our belief, and by our moral commitment, that the website should be usable by the entire population, including people with disabilities.

Accessibility Arrangements at

To achieve its accessibility goal, also looks to the following best practices:

  • has designated a Director, Digital Legal Compliance & Program Management as its website and digital content coordinator. The Director, Digital Legal Compliance & Program Management is responsible for overseeing’s efforts in this area and serving as a resource for the teams involved in developing and maintaining’s digital content.
  • provides accessibility training and other forms of learning content to the teams responsible for developing and maintaining its digital content so that they have the knowledge and experience needed to implement the standard outlined in this Policy.
  • assigns specific tasks to each of the major teams involved in the application and content development life-cycle to ensure, to the extent readily achievable, we meet the accessibility standards. These tasks include design reviews, standards-based development, and quality assurance testing with assistive technology.
  • conducts monthly automated scans and periodic manual evaluations to monitor, analyze and help repair accessibility issues found in its web applications and digital content. The results of this monthly testing are reviewed in detail with independent accessibility consultants on a quarterly basis.
  • actively solicits feedback on the usability and accessibility of its website and digital contact in order to maintain an open channel of communication with its end users.

As we continue to make improvements in the accessibility of our websites and digital content, we will review this policy to ensure that it reflects’s efforts and commitment to accessibility and inclusion.

Details of’s Accessibility Coordinator

This Policy is managed by’s Director, Digital Legal Compliance & Project Management. is committed to making its websites accessible to customers with disabilities and welcomes suggestions for improvement.

Contact and feedback

We welcome feedback from our users. If you encountered any particular accessibility problem while browsing the website, we will be grateful for your feedback on the “Contact Us” form. You may also email us at or call us at 1-888-810-1003 for further assistance.

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